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Our Story
Designing Travel.
A History of Crafting Journeys
Why Bespoke, and why now.
Every traveler is unique. There is real value in the convenience of a package tour, yet there is also something irreplaceable about a journey crafted from scratch just for you. NEWT Bespoke was born to deliver that kind of travel — a journey that is yours and yours alone.
Our founder has spent many years devoted to the travel industry — founding the luxury accommodation booking platform Relux, connecting Japan's finest properties with those who truly seek exceptional travel. What he came to realize is that seasoned travelers crave not ordinary experiences, but something truly extraordinary — experiences that can only happen there.
The richness of travel can be designed. Whatever your wishes, leave everything to your dedicated concierge.
Reiwa Travel was born in an age when no one could travel.
2021. In that period when travel had vanished from the world, we established Reiwa Travel.
We were told that founding a travel company then was the worst possible timing. We did not agree.
We were convinced that this very moment — when the travel market had approached zero — was the only opportunity to seriously design the future of travel.
Using technology to resolve the complexity of travel arrangements at a stroke. Booking experiences that complete entirely within a single app, AI recommendations, round-the-clock support. 720,000 customers have chosen NEWT as their travel companion.
Based on store review ratings among travel apps with hotel/package tour booking features. Appmv (Travel Booking App Satisfaction No.1 Survey, as of June 18, 2025)
The trust of 720,000 members gave rise to Bespoke.
Among NEWT's customers, a clear desire emerged: "I want a journey that is truly exceptional."
Time-pressed executives seeking uncompromising travel. Those longing to experience the world's most beautiful places at their own pace, in their own way. Parents with a landscape they wish to show their children. Partners dreaming of a journey to mark a lifetime.
We wanted to answer every one of those wishes with genuine dedication.
That is why NEWT Bespoke exists.
Built upon the trust of 720,000 members and a foundation of technology, it is a travel service designed one journey at a time, by hand. That is NEWT Bespoke.
Each step builds trust.
- 2021
Reiwa Travel Founded
Reiwa Travel was founded amidst the adversity of the pandemic, at a time when the travel market had approached zero. We set out to design the future of travel with genuine purpose.
2021Reiwa Travel Founded
Reiwa Travel was founded amidst the adversity of the pandemic, at a time when the travel market had approached zero. We set out to design the future of travel with genuine purpose.
- 2022
NEWT Travel Booking App Launched
We officially launched an app to resolve the complexity of travel arrangements through technology. The seamless booking experience and AI recommendations earned widespread support, and our membership grew rapidly.
2022NEWT Travel Booking App Launched
We officially launched an app to resolve the complexity of travel arrangements through technology. The seamless booking experience and AI recommendations earned widespread support, and our membership grew rapidly.
- 2024
Series A Round — Cumulative Funding of Approx. ¥7 Billion
We completed our Series A funding round while maintaining an App Store rating of 4.6, bringing our cumulative funding to approximately ¥7 billion and further strengthening our business foundation.
2024Series A Round — Cumulative Funding of Approx. ¥7 Billion
We completed our Series A funding round while maintaining an App Store rating of 4.6, bringing our cumulative funding to approximately ¥7 billion and further strengthening our business foundation.
- 2025
No.1 Satisfaction Award / NEWT Members Surpass 720,000
Awarded No.1 satisfaction in the AppBrew June 2025 survey. 720,000 members chose NEWT as their travel partner.
2025No.1 Satisfaction Award / NEWT Members Surpass 720,000
Awarded No.1 satisfaction in the AppBrew June 2025 survey. 720,000 members chose NEWT as their travel partner.
- 2026
NEWT Bespoke Official Rebrand
We officially rebranded our VIP concierge service — offered since our founding — as NEWT Bespoke. Built on accumulated trust and technology, we launched full-scale personalised journey design.
2026NEWT Bespoke Official Rebrand
We officially rebranded our VIP concierge service — offered since our founding — as NEWT Bespoke. Built on accumulated trust and technology, we launched full-scale personalised journey design.
I have been in the travel industry since 2007. Since then, I have personally visited the world's finest hotels and experiences. I pour all of that knowledge into your once-in-a-lifetime journey.
— Takaya Shinozuka, CEO